Bruce Acacio – Chief Executive Officer at Infinite Corporation

Over the course of his career in information technology, Bruce Acacio has operated as a leading executive in his field, building his company into the premier name in legacy systems migration. After receiving a B.S. in Business from Duquesne University in Pennsylvania and L.L.M. from St. Thomas University School of Law in Florida, Bruce Acacio(IT Entreprenur) launched a multifaceted career in sales, business development, and management with achievements at companies in the United States and abroad.

Following tenures at Lex Service, PLC, and IBM, Bruce Acacio joined California Software Products, Inc. (now Infinite Corporation), where he quickly became a key figure in the company’s leadership. Employed by Infinite Corporation since 1998, Bruce Acacio has ascended to the role of Chief Executive Officer, in which capacity he oversees all aspects of company operations. Skilled in the area of business development, Bruce Acacio (Head of Business at Infinite) has orchestrated partnerships between Infinite Corporation and multinational technology companies including VMware, Inc., Red Hat, Inc., and Dell. Most recently, Hewlett-Packard joined the list of clients to whom Infinite now sells enterprise products.

Under Mr. Acacio’s leadership, Infinite Corporation has grown from a single office that provided two products into a global presence in legacy systems migration and information technology integration. The company now operates with more than 20 offices in four continents and 300 products and services to meet various business needs.

Mr. Acacio and his team at Infinite Corporation have completed more than 100,000 installations in 56 countries for clients in numerous industries. Over the years, Infinite Corporation and Mr. Acacio have implemented successful AS/400 migrations for such clients as Johnson & Johnson Services, Inc., Shell, General Motors, BMW, General Electric, and FMR LLC (Fidelity).

In addition, Mr. Bruce Acacio continues to build upon Infinite Corporation’s product offerings with expansions into worldwide markets for server and storage sales as well as implementation. More information on Mr. Acacio’s work with Infinite Corporation can be found on the company website.

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7 Basic Software Marketing Techniques

Do you Know Everything about Software Promotion?

If you are a web developer that sells software online, here are the basic software marketing methods that will help you boost your sales. Learn about each one, and find the winning combination that will bring you more buyers.

1. Continuous Search Engine Optimization

Maintaining a high ranking in the most important search engines is a never ending struggle, as you need to follow certain rules AND continuously update and optimize your website. Focus on:

  • improving your link popularity
  • adding fresh content
  • monitoring website results
  • testing various keywords
  • spending time in improving the design and the usability of your website.

Unless you turn to professional SEO help, you shouldn’t establish your software marketing strategy exclusively on this method. For higher results, combine it with other methods, such as those presented below.

2. Submit your shareware to software download sites and directories

Promote your software by submitting it to as many download sites and directories as possible. Create a good PAD (Portable Application Description) file, as this will ease the entire submission process and webmasters will appreciate it, too. Pay attention to the traffic you get from these sites and invest time in those who really bring you customers. One of the main advantages of submitting your software to download sites is obtaining more back-links and increased link popularity, which enhance your website’s page ranking and position in the main search engines. It is one of the most important software marketing techniques, that also helps you increase your traffic and from that your internet software sales, so don’t neglect it. If you find it too time consuming, ask for professional help.

3. Affiliates marketing

There is a vast network of affiliates on the internet. Affiliates are people who will promote and sell your software products from their websites, in return of a small commission for every sale. Why should you try to market software using this method? Because you pay your affiliates on result. The compensation may be made based on a certain value for each visit (Pay per click), registrant (Pay per lead), or a commission for each customer or sale (Pay per Sale), or any combination. There is a wide range of affiliates and methods of promoting your software products. Choose those who have websites that have been specially designed to sell software products.

4. Pay per Click campaigns

Important search engines place ads near search results in return of a small amount. It is called pay per click advertising. The idea behind this marketing technique is to bid for relevant “keywords” that bring pertinent results related to the product you’re selling, and place your advertisement on the top of the page. The most important players on this market are Google AdWords and Yahoo!Search. The method has its fans but also its fierce opponents, due to the possibility of click fraud.

5. Write newsletters and press releases

A newsletter is an easy way to stay in touch with your clients, prospects and affiliates. The success of an e-mail newsletter distribution system depends on your database: you need to keep it up to date and accurate. You can target your e-mail campaign to clients and prospects or to affiliates. Concentrate on creating different campaigns for each segment that you target. Always ask permission to stay in touch with your clients and your affiliates. Let them know what to expect from your newsletters regarding content and frequency and respect the standards that you have established. Keep focused on the substance of the email – make it original and appealing. Offer the chance to unsubscribe from the newsletter in a very visible place. You can also take advantage of many websites that offer public relation services including free publishing of press releases. Of course you can always choose the classical way and publish your materials regarding product launches or news related to your company, in newspapers or software magazines. Don’t overdoit though, because people might get bored with too frequent information and loose interest in your software products.

6. Get involved in online forums and blogs

It is basically free publicity. Invest time in subscribing to forums or discussions groups that deal with software related themes. Be careful though, some administrators might ban you for explicit publicity. So be creative. Many people visit forums and blogs in search of information. A blog post that deals with the theme under discussion, contains relevant information and is presented in a professional way could be of real interest to the participants. Give your website’s address, the product’s name and possibly your PAD file location. Use a signature and not a nickname, and you can also add a slogan related to the software product you want to promote.

7. Write and submit articles

There are many e-zines and online publications on the internet where you can publish software related articles. This is an easy way to get free exposure and consolidate your image as a professional in your domain. A good article has to look professional. The golden rule is to come up with a catchy headline and pay special attention to the content. Avoid duplicating information found on the internet. Your article must be simple, meaningful and original. Keep a professional tone and avoid self-promotion. Sign your articles, add your contact information and a copyright note at the end of the editorial. Also include a line with your website’s address for those who might be interested in the subject that you presented and would like to find out more about your work.

 See more at: http://www.avangate.com/avangate-resources/article/7-basic-software-marketing-techniques.htm

Best Data Visualization Tools & Infographic Software

Many have proclaimed this the era of “big data,” in which the ability to capture and analyze vast quantities of digital information will revolutionize many aspects of our lives. Others see it as hype, pointing out that it’s nothing new, and even small bits of data can hold value.

But whether you like your data small, medium or large, it’s often most easily consumed in visual form. Enter data visualization. Most of us know them best as “infographics,” but the truth is, there’s more than one way to visually display your data.

Depending on the nature of your data, this could be a simple 2D line chart plotting corporate profits and losses, or a 3D surface graph, depicting complex natural phenomena. Either way, designers can choose from a host of tools for creating and editing these graphic images.

From online and open-source data visualization options to create-your-own infographic software, there’s something for everyone in the world of eye-catching data representation.

data visualization

Data Visualization Tools + Infographic Software: Get In the Know

DeltaGraph

Our first data visualization tool is a good choice if you frequently create charts but don’t want to invest the time in learning a high-end statistical-analysis package. This program offers a wide selection of 2D and 3D chart types, plus a simple a set of drawing tools for modifying chart elements or adding new ones. You can import data from Microsoft Excel or other sources, or create datasets internally using a built-in spreadsheet.

What if you want to add some pizzazz to your data visualization? Export charts in EPS or PDF format and modify them in Adobe Illustrator or other vector-graphics programs. PDF generally works best because elements are fully editable, though you may lose some text formatting. However, PDFs imported into the Mac version of Illustrator tend to be overly complex, with numerous extraneous clipping paths  it would be better if the program exported SVG files, which are much cleaner. The program can also export charts to bitmapped formats, including TIFF, JPEG and PNG.

data vis - delta

At $299, it’s a bit pricey, so I would start with LibreOffice (see below) and then consider DeltaGraph only if you need chart types not included in the office suite. A free trial version is available on the website.

Adobe Illustrator

Vector-graphics programs such as Adobe Illustrator are ideal for working with data visualizations because you can edit each chart element as a separate object. In most cases, you’ll want to create the chart in a spreadsheet or charting application and then import it into Illustrator. However, you can also use Illustrator’s Graph tools to create any one of nine chart types from within the program. Just draw a marquee where you want the chart to appear and Illustrator opens a small worksheet where you can enter data or import it. Click the “Apply” button, and Illustrator automatically builds the graph. The data remains live, so any changes to the values are automatically reflected in the chart elements.

http://www.adobe.com/products/illustrator.html

This tool has its frustrations. Illustrator recognizes each chart as a special “graph object,” and as long as it remains in that form, your ability to modify the elements is limited. If you ungroup the graph, Illustrator treats it like any other set of objects, but then you lose the ability to modify the data. It’s a handy way to build simple charts from within the program, but for anything complicated, you’ll want to build the chart in a separate application and add your flourishes in Illustrator.

Illustrator’s primary competitor, at least among Windows users, is Corel Draw. The primary open-source alternative is Inkscape. Neither has built-in graph-building tools, but both can edit charts created in other programs.

LibreOffice

LibreOffice is one of the leading open-source alternatives to Microsoft Office. Charting features are available in LibreOffice Calc, which is similar to Excel, as well as LibreOffice Draw, a simple vector-graphics application. Both programs can export charts as SVG files, a huge advantage if you want to modify the charts in Illustrator. However, the SVG exporter in the Windows version of Calc has a bug that generates unreadable files. Instead, you have to export the chart as a PDF file, and then use Draw to convert that to SVG.

Libre

Draw’s interface for creating charts is a bit clunky. When you choose the Insert Chart command, the program places a bar chart with dummy text into the layout; then you use the charting features to change the chart type and add data. However, it works well once you get used to it, and you always have the option of creating charts in Calc.

The main drawbacks are the same ones that apply to many other open-source programs  the interface isn’t as polished as what you’ll find in Adobe or Microsoft products, and the latter also benefit from a broader ecosystem of books, trainers and other resources. And the selection of chart types isn’t as extensive as in DeltaGraph or Excel. Many chart types can be converted to 3D, but if you export these, the chart is rendered as a bitmap, limiting your ability to make modifications in Illustrator.

Libre

LibreOffice has its roots in OpenOffice, an older open-source office suite that’s now managed by The Apache Software Foundation. The two suites have similar features, but when it comes to charting, LibreOffice wins due to its superior export options. In this regard, it’s also superior to Microsoft Excel, especially on the Mac side.

Microsoft Excel
Excel’s chart-building features are comparable to those in DeltaGraph, and they’re more intuitive to use. The program has a large selection of chart types, including surface charts, along with extensive features for modifying chart elements. If you’re already using Microsoft Office, you’ll find that it’s well suited for most data visualization projects. This is especially true with Excel 2013 for Windows, which adds some notable enhancements, such as chart styles and a feature that suggests the best charts for the data you’ve selected.

Excel 2013

The trick is getting those charts into Illustrator for additional changes. On the Windows side, your best option is to save the worksheet as a PDF file, which requires Excel 2010 or later  or Adobe’s Acrobat PDFMaker plug-in. These files come into Illustrator relatively clean, though you’ll likely find yourself deleting some unnecessary clipping paths.

Excel 2010

However, if you try to copy and paste even a simple bar or pie chart, every path is buried within a clip group with an extraneous clipping path, making the file needlessly complex. On the Mac side, this happens whether you copy and paste or try the PDF export. With both versions, charts with 3D effects, including bevels, will import as bitmaps.

Given its extensive charting options, the Windows version of Excel is a good choice, especially if you already have Office. But Mac users who want to create charts for use in Illustrator will be better off with LibreOffice and its SVG export options.

See more at: http://www.howdesign.com/web-design-resources-technology/best-data-visualization-tools-infographic-software/#sthash.HH4J7Afu.dpuf

Bruce Acacio Chief Executive Officer at Software Company

Over the course of his career in information technology, Bruce Acacio has operated as a leading executive in his field, building his company into the premier name in legacy systems migration. After receiving a B.S. in Business from Duquesne University in Pennsylvania and L.L.M. from St. Thomas University School of Law in Florida, Bruce Acacio launched a multifaceted career in sales, business development, and management with achievements at companies in the United States and abroad.

Following tenures at Lex Service, PLC, and IBM, MR Bruce Acacio joined California Software Products, Inc. (now Infinite Corporation), where he quickly became a key figure in the company’s leadership. Employed by Infinite Corporation since 1998, Bruce Acacio has ascended to the role of Chief Executive Officer, in which capacity he oversees all aspects of company operations. Skilled in the area of business development, Bruce Acacio has orchestrated partnerships between Infinite Corporation and multinational technology companies including VMware, Inc., Red Hat, Inc., and Dell. Most recently, Hewlett-Packard joined the list of clients to whom Infinite now sells enterprise products.

Under Mr. Acacio’s leadership, Infinite Corporation has grown from a single office that provided two products into a global presence in legacy systems migration and information technology integration. The company now operates with more than 20 offices in four continents and 300 products and services to meet various business needs. Mr.  Bruce Acacio and his team at Infinite Corporation have completed more than 100,000 installations in 56 countries for clients in numerous industries.

Over the years, Infinite Corporation and Mr. Acacio have implemented successful AS/400 migrations for such clients as Johnson & Johnson Services, Inc., Shell, General Motors, BMW, General Electric, and FMR LLC (Fidelity). In addition, Mr. Acacio continues to build upon Infinite Corporation’s product offerings with expansions into worldwide markets for server and storage sales as well as implementation. More information on Mr. Bruce Acacio’s work with Infinite Corporation can be found on the company website.

Source  –  http://bruceacacio.soup.io/

Bruce Acacio – CEO, Industry Influencer & Philanthropist

A leader in the information technology industry, Bruce Acacio is the Chief Executive Officer at Infinite Corporation based in California. Throughout his life and career, Bruce Acacio has maintained involvement in several professional and charitable endeavors, attaining success in his pursuits. An alumnus of Duquesne University in Pittsburgh, Bruce Acacio obtained his Bachelor of Science in Business, after which he enrolled in St. Thomas University School of Law in Florida. Despite his law degree, Bruce Acacio has chosen a career in the information technology sector, beginning as an Agent Manager for IBM. From IBM, Mr. Acacio joined California Software Products, Inc., (since then rebranded as Infinite Corporation), where he works currently.

Central to the development of Infinite Corporation since 1998, Mr. Acacio has overseen the company’s growth during his tenure with the firm, with expansion to international markets and the addition of products and services. From its origins as one office with two products, Infinite Corporation now commands a global presence with 20 offices on four continents and a growing menu of 300 products and services. Among his recent accomplishments with Infinite Corporation, Mr. Acacio brokered a partnership with Hewlett-Packard (HP), which allows Infinite to sell and distribute HP Enterprise’s portfolio across the United States.

Recognized for his contributions to the community, Mr. Acacio has volunteered resources to several causes in Southern California and elsewhere. At present, he has focused Infinite Corporation’s philanthropic efforts into a partnership with San Diego-based Mama’s Kitchen which provides free meals, delivery services, and more to individuals and families which have been affected by AIDs and cancer. When not working, Mr. Bruce Acacio enjoys different recreational activities, working out at the gym and running when possible. An avid reader, Mr. Acacio counts Fyodor Dostoevsky, William Faulkner, and Joseph Heller among his favorite authors.